The team at BetOnline have been in the online sports betting industry since 2001 although in the early days they operated under a different name (BestLineSports). In 2006 BestLineSports decided to invest in the BetOnline Sportsbook and the rest is now history. BetOnline is currently trying to penetrate the US market and they’ve been picking up plenty of new US players, but the sportsbook also accepts bettors from everywhere else in the world